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About

Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

A small team talking around a table in a bright office
Since 2019
  • Teams4,200
  • Tracked in deals$1.9B
  • Set-up10 min

About

Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

A small team talking around a table in a bright office
Since 2019
  • Teams4,200
  • Tracked in deals$1.9B
  • Set-up10 min

About

Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

A small team talking around a table in a bright office
Since 2019
  • Teams4,200
  • Tracked in deals$1.9B
  • Set-up10 min

Since 2019

Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.

So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.

Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.

An open-plan office at dusk, with the team still at their desks
Two colleagues going through notes at a café window table

Founded2019, Leeds3 people, 1 spreadsheet

Leadline in numbers

The team

How we build

  1. 01

    Small teams first

    If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.

  2. 02

    Ten minutes or it is too long

    From sign-up to a full board. Every release is timed against that clock before it ships.

  3. 03

    Show the number, not a dashboard

    One figure that tells you the quarter beats twelve charts you have to read.

  4. 04

    Free stays free

    Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.

We are hiring two engineers, in Leeds or remote.

Write to us

Since 2019

Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.

So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.

Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.

An open-plan office at dusk, with the team still at their desks
Two colleagues going through notes at a café window table

Founded2019, Leeds3 people, 1 spreadsheet

Leadline in numbers

The team

How we build

  1. 01

    Small teams first

    If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.

  2. 02

    Ten minutes or it is too long

    From sign-up to a full board. Every release is timed against that clock before it ships.

  3. 03

    Show the number, not a dashboard

    One figure that tells you the quarter beats twelve charts you have to read.

  4. 04

    Free stays free

    Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.

We are hiring two engineers, in Leeds or remote.

Write to us

Since 2019

Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.

So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.

Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.

An open-plan office at dusk, with the team still at their desks
Two colleagues going through notes at a café window table

Founded2019, Leeds3 people, 1 spreadsheet

Leadline in numbers

The team

How we build

  1. 01

    Small teams first

    If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.

  2. 02

    Ten minutes or it is too long

    From sign-up to a full board. Every release is timed against that clock before it ships.

  3. 03

    Show the number, not a dashboard

    One figure that tells you the quarter beats twelve charts you have to read.

  4. 04

    Free stays free

    Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.

We are hiring two engineers, in Leeds or remote.

Write to us

Customers

4.8 / 5 from 1,200 reviews

“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”

Daniel RuizHead of sales · Brightpath

Customers

4.8 / 5 from 1,200 reviews

“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”

Daniel RuizHead of sales · Brightpath

Customers

4.8 / 5 from 1,200 reviews

“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”

Daniel RuizHead of sales · Brightpath
An office at dusk, the city lights coming on

Start free

Import your contacts this afternoon. Your team drags its first deal before the coffee goes cold.

Free for 2 seats. No card.

Leadline

A free CRM for small sales teams: leads, a pipeline board, follow-ups and forecasts.

An office at dusk, the city lights coming on

Start free

Import your contacts this afternoon. Your team drags its first deal before the coffee goes cold.

Free for 2 seats. No card.

Leadline

A free CRM for small sales teams: leads, a pipeline board, follow-ups and forecasts.

An office at dusk, the city lights coming on

Start free

Import your contacts this afternoon. Your team drags its first deal before the coffee goes cold.

Free for 2 seats. No card.

Leadline

A free CRM for small sales teams: leads, a pipeline board, follow-ups and forecasts.

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