Leadline
$0$33,100$63,900$92,300$118,500$142,300$163,900$183,200$200,300$215,300$228,000$238,600$247,100$253,500$258,000$260,500$261,300
Lead3
Northwind$12.4KHalden Co.$8.9KOrbit Labs$21KQualified2
Brightpath$32KKettle$14.5KProposal3
Saltmarsh$48KLumen$26.5KParallax$36KWon2
Tidewater$40KFieldnote$22KPipeline valueThe pipeline fills
About
Built for teamsthat sell themselves.
Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

- Teams4,200
- Tracked in deals$1.9B
- Set-up10 min
About
Built for teamsthat sell themselves.
Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

- Teams4,200
- Tracked in deals$1.9B
- Set-up10 min
About
Built for teamsthat sell themselves.
Leadline started as a spreadsheet two founders were tired of. Today 4,200 small teams keep their pipeline in it.

- Teams4,200
- Tracked in deals$1.9B
- Set-up10 min
Since 2019
Built by people who sold for a living.
Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.
So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.
Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.


Founded2019, Leeds3 people, 1 spreadsheet
Leadline in numbers
The same figures you saw on the way in.
- 01234567890123456789,012345678901234567890123456789012345678901234567890123456789teams run their pipeline here
- $01234567890123456789.01234567890123456789Bin deals tracked
- 0123456789012345678901234567890123456789 minfrom sign-up to a full board
- 01234567890123456789 seatsfree, for as long as you like
The team
Twelve people. Five of them below.
How we build
Four rules we ship by.
- 01
Small teams first
If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.
- 02
Ten minutes or it is too long
From sign-up to a full board. Every release is timed against that clock before it ships.
- 03
Show the number, not a dashboard
One figure that tells you the quarter beats twelve charts you have to read.
- 04
Free stays free
Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.
We are hiring two engineers, in Leeds or remote.
Write to usSince 2019
Built by people who sold for a living.
Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.
So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.
Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.


Founded2019, Leeds3 people, 1 spreadsheet
Leadline in numbers
The same figures you saw on the way in.
- 01234567890123456789,012345678901234567890123456789012345678901234567890123456789teams run their pipeline here
- $01234567890123456789.01234567890123456789Bin deals tracked
- 0123456789012345678901234567890123456789 minfrom sign-up to a full board
- 01234567890123456789 seatsfree, for as long as you like
The team
Twelve people. Five of them below.
How we build
Four rules we ship by.
- 01
Small teams first
If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.
- 02
Ten minutes or it is too long
From sign-up to a full board. Every release is timed against that clock before it ships.
- 03
Show the number, not a dashboard
One figure that tells you the quarter beats twelve charts you have to read.
- 04
Free stays free
Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.
We are hiring two engineers, in Leeds or remote.
Write to usSince 2019
Built by people who sold for a living.
Leadline started in 2019 as a shared spreadsheet. Three of us were selling software to dental practices, and every big CRM we tried wanted a consultant, a month of set-up and a seat price that assumed a sales floor.
So we built the small version: one board, the e-mails that matter, a reminder when a deal goes quiet and a forecast you can read in a glance. It took ten minutes to set up, and it still does.
Today 4,200 teams run their pipeline on it, from two founders selling on the side to twenty reps with a quota. The first two seats are free, and they stay free.


Founded2019, Leeds3 people, 1 spreadsheet
Leadline in numbers
The same figures you saw on the way in.
- 01234567890123456789,012345678901234567890123456789012345678901234567890123456789teams run their pipeline here
- $01234567890123456789.01234567890123456789Bin deals tracked
- 0123456789012345678901234567890123456789 minfrom sign-up to a full board
- 01234567890123456789 seatsfree, for as long as you like
The team
Twelve people. Five of them below.
How we build
Four rules we ship by.
- 01
Small teams first
If a feature needs an admin to switch it on, it is not finished. Two people selling on the side should get the whole product.
- 02
Ten minutes or it is too long
From sign-up to a full board. Every release is timed against that clock before it ships.
- 03
Show the number, not a dashboard
One figure that tells you the quarter beats twelve charts you have to read.
- 04
Free stays free
Two seats and one pipeline, for good. We earn our money when a team grows, not by locking the basics.
We are hiring two engineers, in Leeds or remote.
Write to usCustomers
Teams that stopped guessing.
4.8 / 5 from 1,200 reviews





Brightpath“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”
“The opened-three-times flag alone paid for the year. I call while they are still reading.”
“Our forecast used to be a guess in a meeting. Now it is a number on a screen that turns out to be right.”
“Four reps, one board, no admin. That is all we wanted from a CRM and it took ten minutes to set up.”
“I see every customer's story before I pick up the phone. They notice.”
“We tried three bigger tools. Leadline is the one the team actually opens.”
Customers
Teams that stopped guessing.
4.8 / 5 from 1,200 reviews





Brightpath“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”
“The opened-three-times flag alone paid for the year. I call while they are still reading.”
“Our forecast used to be a guess in a meeting. Now it is a number on a screen that turns out to be right.”
“Four reps, one board, no admin. That is all we wanted from a CRM and it took ten minutes to set up.”
“I see every customer's story before I pick up the phone. They notice.”
“We tried three bigger tools. Leadline is the one the team actually opens.”
Customers
Teams that stopped guessing.
4.8 / 5 from 1,200 reviews





Brightpath“We moved off spreadsheets on a Friday afternoon. By Monday the whole team was dragging deals across the board and nobody asked how.”
“The opened-three-times flag alone paid for the year. I call while they are still reading.”
“Our forecast used to be a guess in a meeting. Now it is a number on a screen that turns out to be right.”
“Four reps, one board, no admin. That is all we wanted from a CRM and it took ten minutes to set up.”
“I see every customer's story before I pick up the phone. They notice.”
“We tried three bigger tools. Leadline is the one the team actually opens.”